The Hollywood Minute and The Rhonda Swan Show: Wake Up SoCal Edition Announce Featured Guest Luke Hanvey, Founder of Tusq Apparel

Airs on USA Today and LA Weekly

Los Angeles, CA, Aug. 27, 2026 (GLOBE NEWSWIRE) -- The Hollywood Minute and The Rhonda Swan Show: Wake Up SoCal Edition have announced a collaborative special broadcast built around entrepreneurs and executives who are redefining how the world does business, creates culture, and builds brands with lasting impact. Shot on location across Southern California, the episode puts a spotlight on Luke Hanvey, Founder and CEO of Tusq Apparel.

The program will air across major national outlets, including USA Today and LA Weekly, positioning it at the crossroads of entertainment and business leadership. Instead of the polished, surface-level takeaways typical of the genre, this special goes deeper, giving viewers the frameworks, strategies, and growth lessons that executives use to build their companies in real time.

Behind the production is Rhonda Swan, the media strategist and CEO of Unstoppable Branding Agency, working alongside The Hollywood Minute and The Rhonda Swan Show. Together, the partnership gives featured leaders a level of national media exposure typically reserved for the industry's top tier.

"We see Hollywood Minute as more than entertainment," said Swan. "It's a platform where industry leaders show exactly how they've turned big ideas into real outcomes. Our audience isn't looking for fluff; they want frameworks that work, honest lessons, and leadership that actually delivers."

Southern California region's standing as a hub for trade, tech, media, and entrepreneurship makes it fertile ground for conversations about scaling a business, building market influence, and leading strategically, themes that resonate well beyond the region itself.

In this new episode, viewers who tune in will leave with more than inspiration; they'll walk away with real, usable blueprints for building a brand and surviving tough markets, straight from leaders currently doing exactly that.

Luke Hanvey, Founder and CEO of Tusq Apparel, was featured live on The Rhonda Swan Show: Wake Up SoCal Edition and Hollywood Minute. A New Zealander based in Australia, his journey spans professional sports, craftsmanship, and entrepreneurship.

After a career in professional rugby instilled a strong competitive drive and focus on high performance, Luke transitioned into carpentry and building. That same passion for creating from the ground up eventually led him to the business world, where he taught himself e-commerce, product development, and brand strategy while navigating the inevitable highs, lessons, and reinventions of entrepreneurship.

A dedicated athlete and advocate for continuous growth, Luke remains committed to pushing his limits both physically and professionally. His venture, TUSQ, brings these elements together by merging his athletic background, obsession with performance, and desire to build something unique. At his core, Luke thrives on stepping outside his comfort zone and defying expectations.

Featured Topic: Destigmatizing Men's Shapewear

A central focus of Hanvey's appearance is TUSQ's mission to change how men think about shapewear.

"We're trying to remove the stigma around men's shapewear," said Hanvey. "For years, it's been something men felt they had to hide or even be embarrassed about wearing. Men's skincare used to be viewed the same way; now it's completely normal for a man to invest in his skin and appearance. We believe shapewear is heading in the same direction. There's nothing wrong with wanting to look better, feel more confident, and have your clothes fit better. TUSQ is about bringing that category out of hiding and making it something men can feel good about wearing."

For Hanvey, success isn't measured by the balance sheet alone; it's measured by the mark he leaves on the people and industries he touches. His leadership is intentional and value-driven, built around long-term responsibility and sustainable growth rather than short-term wins. In that sense, he reflects a broader shift in what it means to lead: real growth today is inseparable from purpose, and from the impact a business has beyond its bottom line.

That same commitment to substance runs through The Hollywood Minute and The Rhonda Swan Show: Wake Up SoCal Edition. Both platforms are built on credibility and results, not spectacle, using the reach of national media to create real space for executives like Hanvey to share hard-earned insights, workable frameworks, and an honest read on where their markets are headed.

About Unstoppable Branding Agency

Unstoppable Branding Agency (UBA) is a global leader in media and branding, with offices in Beverly Hills, New York City, Panama City Beach, and Bali. Founded and led by visionary CEO Rhonda Swan, UBA empowers thought leaders, entrepreneurs, and executives to amplify their influence worldwide. The agency secures high-profile visibility across top-tier media outlets and influential financial networks, positioning clients as trusted authorities in their industries. Through strategic storytelling, targeted media placements, and innovative digital campaigns, UBA helps brands expand their reach, strengthen their credibility, and leave a lasting impact on their audiences.

Media Contact:

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